Top Graphic Designing Trends of 2020

 

2020 wasn’t a year that everybody had hoped for. But still there were a lot of good things that had happened. Everyone started exploring new things at home, learnt new skills and made lockdown a productive period for them. This changed everything, people were forced to stay home the entire year. People changed their way of living. Everyone became more careful while getting out of their house. With this change in the world, something else changed too, the trends in graphic designing.

Graphic designing trends keep on changing when a new layout of design takes the place of the other. For those who don’t know what is graphic designing(1), it is the art of creating new layouts using your skills and creativity. Designers have to design the layout as per the client’s requirements. Graphic design jobs are complicated but fun. Unlike the regular 9-5 desk jobs, graphic designers have their own liberty at work. They have to work under a lot of pressure which helps them sharpen their skills. 

Here’s a list of the latest trends in Graphic Design:

Muted Colour Palettes

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One of the most common mistakes that beginners make is, they completely overlook muted colours. They generally use bright hues in the design. But the generation has changed, so did the selection of shades. Designers, now-a-days, started using muted colours in their designs.

So, let’s read about them. Muted shades are the ray dull, or de-saturated hues in the colour scheme. It means shades which have low saturation. Muted colours are the opposite of vivid ones. If you want to mute a hue, you just have to mix any shade with black, white or grey. This will turn any colour into a muted one. 

These colours feel natural and relaxing to the eyes of the viewer. They feel safe and sometimes give a nostalgic feeling. That’s why many health care brands started using these muted colours in their palettes.

Simple Data Visualisation

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This method is used to show complex data in a simple form that can be understood by the reader. This is a fantastic way to bring life to any information. If you get this procedure right, you can make your data more engaging with the readers. Now you must be thinking about where to start? Here are a few steps that you can follow. 

Choose a topic: You might already know what story to show. You may be searching for data to turn into charts, graphs, infographics and any other form, to show your story in visual form. 

Organise your data: Make sure your content or list of information is labeled exactly how you want it. You should always keep the message you want to share with the public in mind. You just keep thinking about the message in your mind and not the other thing. 

Pick the right visual data: This can be tricky while you put your data in visual form. You should always choose the form carefully so the message you want to share can be seen clearly. 

We are living in a time where data circulation is maximum and simple visual data communication makes it more effective. 

Geometric Shapes

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Shapes are a basic element in graphic design. Shapes like squares, circles and triangles have different meanings that define graphic designing. Circles represent eternity as they have no beginning or end. Square and rectangle mean stability and honesty. Triangles suggest moment, action and aggression. We have seen a lot of flowing abstract shapes in posters of different companies. But this year, they will be replaced with new geometrical shapes to represent the meanings behind their shapes. 

Classic Serif Fonts

(source of image: google)

These are some of the oldest fonts which are still used in modern times. These fonts originated in the 15th century. They are classic, elegant, trustworthy and nostalgic. These features of serif fonts are the reason many financial companies use these in their marketing collateral. 

Social Media Slide Decks

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For any social media, presentation is an inevitable part. A vital part of your career growth. All it takes to honour your presentation skills and practice patience. The presentation may be tricky but is a very important part of your job. Whether you are presenting a social strategy or pitching your business to your client, the basis of a successful presentation is to practice and gather the right information. There are a few things to keep in mind while making a successful presentation. 

Do your research. The most important part of any presentation is the information you want to share. Without the right information, your presentation would look inappropriate. Like we all know, presentation is our view of sharing the point with the clients. The information must be on point and should not be too lengthy. They would not like to spend hours listening to you. This is the reason you should keep your presentation short and informative. 

Who is your audience? The next point, while preparing your presentation is, to know who your audience is and to whom are you going to present the information. Keeping this in mind, you can decide the complexity of your presentation. Like if it is for your clients, then you can keep the information to the point. But if your audience is new to the industry, then you must keep your information more detailed and simple. In this way, they can understand it with ease. 

A graphic designer's salary may not be great in the beginning, but once you build a strong graphicdesign portfolio, you will start earning more in no time. This goes for graphic designers in India, who may have a bright future in the industry. Graphic designer salary in India may be as good as any other field. They just have to build a strong portfolio to start with. 

You can learn to create unique digital art from our celebrity mentor, Kailash Nayak. Join Hamstech’s range of Graphic Design courses and jumpstart your career with us!